Special Guest for my PR class

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Today Ed Zitron Skyped our class and talked to (mostly informed) us about his life in PR. He told us that writing in PR should be something that should not be forced it should be ‘You”. Which is true, you cannot be fake in this type of industry because people will take advantage of that and walk all over you.

All in all it was a very enlightening teaching / Q&A session.

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